Prospect Creator
Build detailed prospect personas for targeted training scenarios.
Last updated: Feb 6, 2026
Overview
The Prospect Creator helps you build detailed prospect personas that become the foundation for your training agents.
Create prospects based on:
Using the Prospect Creator
Build a new prospect:
1. Go to Training > Prospect Creator
2. Start with the AI-guided interview
3. Answer questions about your target prospect
4. Review the generated persona
5. Customize any details
6. Save and convert to an agent
The AI asks about role, company, challenges, objections, and more.
Key Persona Elements
Demographics - Role, seniority, department, company size
Psychographics - Personality, communication style, priorities
Situation - Current challenges, goals, timeline
Buying Context - Budget, authority, decision process
Objections - Likely concerns and resistance
Success Criteria - What would make them say yes
Templates
Start faster with templates:
- Common roles (VP Sales, CMO, IT Director, etc.)
- Industry-specific personas
- Objection-focused scenarios
- Team-shared templates
Customize templates to match your specific market.
Best Practices
Tips for effective prospects: