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Analytics & Metrics·Updated Feb 6, 2026

Custom Scorecards

Create custom scoring criteria that match your sales methodology.

What are Scorecards?

Scorecards define how calls are evaluated. While KendoAI includes default scoring categories, you can create custom scorecards that match your specific sales methodology.

Custom scorecards let you:

Add categories specific to your process

Adjust weights for different competencies

Define custom criteria for each score

Align scoring with your sales training

Creating a Scorecard

  1. Build a custom scorecard:
  2. 1. Go to Team > Scorecards
  3. 2. Click 'Create Scorecard'
  4. 3. Name your scorecard
  5. 4. Add scoring categories
  6. 5. Define criteria for each category
  7. 6. Set category weights (must total 100%)
  8. 7. Save and apply to your team

Scoring Categories

Examples of custom categories:

BANT Qualification - Budget, Authority, Need, Timeline coverage

MEDDIC - Metrics, Economic Buyer, Decision Criteria, etc.

Challenger Sale - Teaching, Tailoring, Taking Control

Solution Selling - Pain, Power, Vision, Value, Control

Match your scorecard to your training methodology.

Category Weights

Adjust weights based on importance:

- Discovery might be 30% of overall score

- Closing might be 20%

- Objection handling 25%

- Etc.

Weights should reflect what matters most in your sales process.

Applying Scorecards

Use scorecards across your team:

Set a default scorecard for all new calls

Apply different scorecards to different call types

Compare performance across scorecards

Update scorecards as your process evolves

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